What does your ideal client look like?

Chances are, if you want to do interior photography then you’re seeking a high-end client. You’re looking to connect with high-end designers who have wealthy homeowner clients doing fabulously gorgeous work. Sounds great, right? If you’re not already mingling in circles like this, though, then the thought of reaching out to high-caliber design businesses is probably really intimidating. Trust me, I totally get it!

I come from very humble beginnings. I’m an immigrant who was raised on clipping coupons, shopping the clearance section, and homemade formal dresses. Early on, it felt very awkward and intimidating to even have a conversation with potential clients that run in wealthy circles. I mean, how the heck was I going to blend in with them? What do we even have in common?! ** Pssst! Can I tell you a secret? I still have those awkward moments of self-doubt. The journey never ends, my friends. **

Meet Rebecca

For this At The Grove chat, we hear from Rebecca Tall Brown of Office of Awesome. Rebecca is one of the very few people who has seen my business grow from DAY ONE. In fact, several days after my last day of work in an office, I entered the room of a marketing workshop that she was leading! Rebecca has experience working with clientele of all levels, and she herself comes from a very grounded, humble background. We sit down to talk about connecting with high-end clients, getting over our (self-imposed) barriers, and the realities of what it looks like to face those fears. Buckle up, ladies! This is a juicy chat.

Over the course of the conversation you’ll learn:

• what your clients are responsible for vs what you are responsible for
• how working with a non-profit can let you “just focus on the work”
• why your digital circle is as powerful as your real-life circle of influence
• why there are really no “underdogs”
• who you should really be marketing to when you want to reach high-end clients
• why nobody really has it all together
• how the terrible clients are actually doing you a favor and pushing you towards ideal clients
• how to ask past clients for constructive feedback
• why NOW is the perfect time to reach out to aspirational people